The Results Gathered From Our Online Survey

Here are the results from the questions that we asked in our survey

The first question that we asked our target audience was their gender. From the results shown in the image above, 12 out of the 17 people that we asked to take part in our survey were female, with only five male participants.

One of the first questions that we asked was the participants' age. The results show that most people that took part in our survey were between the ages of 15-18, with  6 people being between the ages of 19-21 and only 1 person being between the ages of 22-25. This suggests that our survey appealed to more people between the ages of 15-18, and narrows down our target audience to a much more specific age group.

To find out how popular the sub genre 'Teen Drama' was with our target audience, we asked how often people watched Teen Drama films. The majority of the results show that 10 out of the 17 people that we asked occasionally watch Teen Drama films, 6 participants rarely watch Teen Drama films and only one participant watches Teen Drama films all the time. However the results also show that no one selected the 'Never' option when asked how often do they watch teen drama films, suggesting that isn't a fear of the sub-genre 'dying out' or becoming completely ignored by the audience. From these results, we aim to change our target audience from watching Teen Drama films occasionally, to watching Teen Drama films all the time.

The results show that 3 participants preferred 'Americanised' Teen Drama films whereas 3 other participants preferred both 'Americanised' and gritty British Teen Drama films. Although we already made the decision to make a gritty, British Teen Drama film, we wanted to find out what was more popular with our target audience, and to consider adopting any 'Americanised' elements into our media product to please our target audience.

We asked our participants how they would expect male and female characters to be presented in Teen Drama films, as extra research that could help contribute to the character profiles that we created for the characters starring in our film trailer. The majority of our participants said that they expect male characters to be presented as strong, dominant figures that are popular or are the leader of a particular social group, with a violent tendency. The majority of our participants said that they expect female characters to be presented as pretty and popular (taking on the 'Queen Bee' role) Various participants suggested that most female characters seem strong willed and who like to be in control, or are submissive to male roles and are easily led. Our participants also said that the female characters usually lust or are in love with the popular, lead male character/s.

In terms of teen issues, we asked our participants what teen issues or elements would they expect to find in a Teen Drama film. Results included exploring gang cultures, relationship dramas/scenarios, drug addictions, knife crime, teenage pregnancy, violence and mental health issues. 

We also asked our participants what locations they would expect to have been used when making a Teen Drama film, to provide us with a various selection of settings/locations that we may had or hadn't thought of to shoot parts of our film trailer. The most common locations suggested were house parties or 'raves', night clubs and bars, teenage 'hangouts' , character homes and schools.

To get an idea of what kind of music would go down well with our target audience, we asked our participants what kind of music they would expect to hear in a teen drama film. The majority of rhe results state that current, popular chart music, rap and dubstep music would be popular among teenage audiences. 

The final question that we asked our participants was what elements of Teen Drama would they improve on. The results included exploring different story lines and making them seem more realistic to the audience, and using more varied character types in Teen Drama. We chose to ask the participants this question so that we successfully meet the needs of our target audience. The plot summary that we have done for our film trailer, we feel is a lot less stereotypical, and contains less themes that would be expected in a Teen Drama (such as teenage pregnancy and gang violence). We also hope and aim to make our film trailer appear relate able and less 'dressed-up' to our target audience.