Our Ideal Target Audience Member

Our ideal target audience member would be someone from a lower middle class background which suggests that they would come under C2 or D on the demographic scale. The Isle Of Wight doesn’t provide much entertainment for younger generations, so our young person’s interests and weekend activities would  include going out to parties or nightclubs with friends, or just hanging out with friends to avoid boredom. Basing my thoughts on our plot synopsis, I think that our film trailer will strongly appeal to our target audience and allow them to relate to our product, as the plot uses realistic locations and settings and also reflects their own life which includes partying with friends and drinking alcoholic substances. Socialising with friends and attending parties/raves are stereotypical common activities, particularly with the audience’s age group, suggesting that our target audience member is a part of the main streamers category on the psychographic scale. In some ways, our audience can connect to some of the characters. For example, our audience are happy to follow the crowd by going along with whatever pleases others in order to avoid conflict, which ultimately  places them in the mainstreamers category. The drama side of our product could also categorise some of our audience into the strugglers category on the psychographic scale, as they would be watching a near enough version of their own recollected teenage memories that have been blow completely blown out of proportion and emphasised for dramatic effect and entertainment. Referring back to the point I made earlier about the Isle of Wight being considered ‘boring’ by not providing enough entertainment for younger generations our film trailer would allow the audience members to seek escape from their own lives, and would allow them to divulge into a more exciting, intense version of their lives