The trailer has applied a series of different editing effects to the production and distribution companies involved, such as a slow 'fade in' effect, which is then followed by a much more faster 'fade in' effect. The company name 'Generator' appears three times in between a series of quick jump cuts, which allows anticipation felt by the audience to build up, due to the sudden change of pace in the trailer. There are some creative editing choices that have been made with the purpose to disorientate the audience, such as the scattering of the letters of the film title 'Cherrybomb' in the swimming pool, which could have been done to represent the disorientated state of the film's narrative as a whole. Another creative editing choice designed to disorientate the audience was the applied sepia effect to certain character driven camera shots. The pace of the film trailer is also slowed down for these shots, so that the disorientated state of the characters is emphasised to the audience and makes the character/s in the scene seem trapped in their own world and secluded from society. The creative choice of applying a black and white fuzzy line effect appears after the first showing of the 'Generator' company name, almost mirroring an old fashioned 'TV style' effect. A series of editing effects has been applied to the text that appears in the trailer, such as visible text messages from the characters, and the names of the actors starring in the production.
The second film trailer that I have looked at was for the British Action film 'Shank'.
The film trailer remains at a constant fast pace throughout, providing an unsettling and tense feel for the audience. The names of the companies involved in the production are all introduced to the audience in quite a quick pace with various effects having been applied to them. The fast pace of introduction of the company names could be used to represent the tension and action, in terms of looking at the film's narrative. The appearance of the company name 'Gunslinger' is demonstrated to represent a quick gun shot, hinting at a possible death/s in the film. Like 'Cherrybomb' the third company is introduced by using the black and white fuzzy line 'TV style' effect. The other forms of text that feature in the film such as the film's title 'Shank', the release date of the film and the film's billing credits have an old fashioned film style effect, as if it were from the early age of silent films applied to them. The font is also black and bold, and takes up the majority of the screen when first introduced to the audience, before fading back into the shot. The use of having the text enlarged on a massive scale makes the text almost intimidating and threatening to the audience. The use of having the male character directly looking at the camera as he punches the film's screen increases the fear and tense feel from the audience. Certain shots and character movements have been dramatically slowed down, so that the footage appears in slow motion. The shot of a male character jumping over a railing and scenes of conflict are slowed down to create a dramatic effect, whereas the shot of the city where the camera slowly reversing out of a scene is done to disorientate the audience. The are a lot of quick cut away and jump cuts to emphasise the tension within the film's narrative. The colours appear quite dull, in order to create that grainy, gritty, inner city image.
The final film trailer that I have looked at was for the British Thriller film '4.3.2.1'.
Unlike the two previous film trailers that I have looked at, in terms of editing the film trailer chooses not to open with the introduction of the company names that were involved with the film's production. It is not until seventeen seconds into the trailer that we see the first company name 'Universal'. The trailer opens with a low angle shot of a plane preparing to land before a few quick jump cuts are introduced. Around fifteen seconds into the trailer, the pace and variety of quick cut away shots increase, allowing tension and suspense to build up for the audience.This also allows the audience to get a sense of the film's narrative. A black and white fuzzy line effect is applied to certain parts of the trailer, almost mirroring the 'TV style' effect that was applied to the 'Cherrybomb' trailer. The creative choice of splitting the screen into four sections (so each section of the film screen is focusing on one of the four female characters in the shot) could have been done to represent the girl's separation, as their lives are possibly heading in different directions. Panning is also used to when one of the female characters is seen running away from danger which allows the audience to follow the character's movements, and almost feel like them themselves are also in the scene. Other creative choices include a blue tint and a camera flash effect being applied to certain shots of the film trailer. Like the 'SHANK' film trailer, the font used in the trailer is black and bold, and appears slightly threatening to the audience. As certain text that features in the film trailer gets ready to fade out of a certain shot, it dramatically speeds up and is enlarged to take up the majority of the camera shot. Other text that features in the trailer seems to zoom out into a shot at quite a fast pace for dramatic effect. The use of the dramatic black out near the end of the trailer provides suspense for the audience as they wonder as to what will follow after the blackout.
After analysing the creative and effective choices each of these three trailers have chosen to make, I know have a better understanding of what makes a film trailer more eye catching and appealing to it's target audience, in terms of editing. It has also given me some creative ideas as to what I could apply and experiment with in terms of editing our own media production.
Fantastic effort to continue your research during the construction process! This demonstrates how important you think that solid research is and how it can inform your creative decision making. Well done!
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