Our Institution Logo

Instead of first creating a institution logo together, me and April decided to go off and come up with various ideas of designs for our institution logo separately. We then came together to display each other's sketches of institution logo designs to see which one we liked the most, and felt would be the most effective and eye catching for our audience. We decided that we would use my institution logo design of the lighthouse, with the institution name 'Baylight Productions'.

Here are April's institution logo sketches

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Here is our completed institution logo 

As April is more experienced at using Photoshop than I am, she had the most control over the editing of our institution logo. Like with the previous institution logos that I had analysed such as the 'Warner Bros' institution logo, (who manipulated their logo with the Harry Potter franchise as each of the film's narratives got more darker) we also manipulated our logo to create a black and white look so that it would fit the disequilibrium that our film trailer is centered around. As our trailer is set on the Isle Of Wight, we thought it appropriate to use an image of The Needles lighthouse as our template, which we then customised using Photoshop. April also came up with the creative idea to have a light shining out of the lighthouse to present the name of our company 'Baylight Productions'.