When
looking at the Warner Bros Pictures logo, I found that the design and colours
would change in terms of the nature of the film's plot. For example with the
children's show 'Looney Tunes' the logo would use blue and gold or red and gold
colours, which are un-threatening and are bright, cheerful colours for younger
audiences. The use of bright colours suggests that the nature of the
programme's narrative is light hearted and entertaining. The bright red, blue
and gold also represent hero colours, which could be used to represent famous
Looney Tunes considered 'heroes' such as 'Daffy Duck', 'Bugs Bunny' and 'Porky
Pig'. The design of the logo appears in the shape of a shield which also
creates this heroic image.
The Harry Potter franchise is the perfect
example of how the institution logo has been manipulated to fit the feel of the
film's narrative. The first example of the Warner Bros Pictures logo being used
for the first Harry Potter Movie 'Harry Potter And The Philosophers Stone' is
seen showing the heroic blue and gold colours creating a positive feel for the
audience. As the films progress we can see that the logo design and background
are changing as the mood of each film's narrative changes and esculates dramatically.
From the Harry Potter film, 'Harry Potter And The Prisoner Of Azkaban' the logo
and design are presented in lots of dark, sinister colours, taking the audience
away from this safe, happy place. The soft, fluffy clouds from the logo of the
'Harry Potter And The Philosophers Stone' have turned into a raging cluster of
dark clouds in the 'Harry Potter And The Half Blood Prince' logo.
I also found that the Warner Bros
Pictures logo would appear before an episode of Looney Tunes would start,
whereas with the Harry Potter films I found that the appearance of the logo
varied. For example with 'Harry Potter And The Philosophers Stone', the logo
would appear before the film was introduced to the audience, whereas with the
other Harry Potter films, the logo would either fade in or fade out within the
first couple of seconds of the film's opening title sequence. This has made me
consider how me and April are going to present our institution logo.
The link below shows how the different
presentations of the Warner Bros Pictures logo.
Pathè
There
is a lot of low key lighting used in this institution design which creates a
kind of eerie, mysterious effect for the audience. The use of having the
institution name in a speech bubble and having a shadow effect applied is used
for creative purposes. The use of bright yellow font is used to stand out
against the low lit background, and to catch the audience's eye. When creating
our own institution logo, we can refer back to this logo as an influence for our
creative decisions.
New Line Cinema
Unlike
the two previous institution logos that I have analysed, the logo's design
includes a black background to appear more dramatic and more 'adult'. The use
of the images of film tapes in the centre of the institution logo is done for
creative effect, and links in with the word 'cinema'. The bold font and
luminous, blue light are used to stand out against the harsh background.
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