Film Poster Analysis

Ginger And Rosa 

The film poster for the film 'Ginger and Rosa' has enlarged the images of the two girls (Ginger and Rosa) so that they take the majority of poster. This is to emphasise that the plot of the film revolves around the two girls to the audience. Other images of certain characters feature near the bottom of the poster, suggesting that they are not as important characters as Ginger and Rosa but do play smaller, significant roles in both girls' lives. The position of the other five characters shows them as small icons that you would see on a film tape. This has been done for creative effect. The images of Ginger and Rosa show them both looking in opposite directions to each other which could represent the different direction both girls' lives are heading in, and growing distance in their relationship. The use of having a cloud/sky -like background could also be used to represent the girls 'breaking out' in to the big wide world as they go their separate ways. The poster uses warm colours which suggests that the film is reasonably light hearted and not too distressing. The use of the warm orange and rose colours are used to link to the girl's names (a pale orange is used for the name Ginger and a rose colour for the name Rosa). The text is spaced out so that is not clustered together, and will be more noticed by the audience. The text 'Love tore them apart' hints at a disequilibrium caused by romantic drama taking place in the film. The positive comments that the film has received are placed near the top half of the film poster, and the names of the actors starring in the film have been placed in the middle of the poster. This is done so that it will encourage the audience to go and see the film by seeing positive responses and well known actors that they are fans of starring in the production. The film's billing'/credits are found near the bottom of the film poster. Icons for social media such as 'Facebook' and 'Twitter' are found near the bottom of the poster, suggesting that this film is targeting at younger/teenage audiences. 

The Runaways 

This film poster for the film 'The Runaways' chooses to have a combination of red and black which appears seductive, as the colour red connotates feelings of lust and passion whereas black connotates mystery and power. The use of the dripping cherry is also used to seduce the audience. The colour red could also be used to represent that danger that is involved in the film, and could also be used to represent blood/violence. The colour black also represents the colour of death, hinting that a death may occur in terms of the plot narrative. Black could also be used to represent the dark nature of the character's personalities. The poster uses sans serif fonts to appear more modern and to attract more youthful audiences. The name of the film 'The Runaways' is presented in red, bold capitals so that it stands out against the film poster background. The image of the cherry anchors that text above the image 'It's 1975 and they're about to explode', with the cherry stalk lit to appear as though it was dynamite. Underneath the cherry is the names of the two lead actresses that are starring in the film, Kristen Stewart and Dakota Fanning. Both of the these actresses have starred in popular teen films (Kristen has starred in the Twilight Saga along with Dakota Fanning, and Fanning has also starred in 'Very Good Girls' and 'Now Is Good'), which will also help to attract teenage audiences by seeing popular teen icons starring in this production. At the bottom of the poster are the names of the institutions involved with the film, along with the film's website.

Now Is Good

This film poster uses a mix of warm colours (blue, yellow and white) which could represent the light hearted-ness of the film's narrative, and could be used to represent the kind nature of the two characters that feature on the film poster. The image of the two characters almost take up the full length of the poster, this emphasises and tells the audience that the plot is based around these two characters. The female character is seen wearing minimal make-up, creating this image of 'the english rose' look. The lack of make-up that the female character is wearing represents the characters' innocence and purity, and makes her appear more vulnerable. Both the male and female character have pale, pink lips which could be used to indicate feelings of love and hint the concept of romance. The font used for the film title 'Now is Good' is a traditional serif font, so that the text appears as more of a statement rather than a film title. The word 'Now' is presented using a blue coloured font, whereas the words 'is' and 'good' use a white coloured font. This is done with the word 'Now' to show the significance in terms of the narrative, that there is no other time but now, as time is slowly running out. The male character is seen wearing a dark, blue t-shirt which could represent the character's feelings of depression, as he knows that there is a time limit on his romance with the female character. The text above the film title also ties in with the film's narrative, 'Live every moment. Love every minute', echoing the importance of life. The names of the actors starring in the film are presented on the middle of the film poster, using a yellow font so that they stand out against the male character's t-shirt. The slight inclusion of sunshine features behind the two characters as though the light is trying to sneak into the lives of the two characters. The sun also appears to be aiming directly behind the two characters, as if it were shining down happiness and light into their lives as they spend their final moments together. The film's billing/credits and the film's website appear at the bottom of the film poster.

Fish Tank

Like the previous film poster that I have analysed, the 'Fish Tank' film poster also uses lots of warm colours that appear non threatening to the audience. The use of light, pale colours could be used to suggest that the film's plot narrative is reasonably light hearted. The connotations drawn from them female character's black top however represent death, hinting a dark natured disequilibrium to occur in the film. The use of the pale pinks link to the female character's youth, and the connotations drawn from the pinks help to portray the character as innocent and naive. This also reminds the audience that despite her more mature appearance, she is still only a child. The symbol/drawing of a heart hints at a possible romance that will involve the female character. The film title 'Fish Tank' links to the setting that the female character is shown in on the film poster. She is seen looking out of the window suggesting that she is stuck in her own, private 'fish tank', which is her life and is looking out of the window for means to escape. Although the female character is captured in a loose frame, it demonstrates her abandonment and isolation from the outside world. The font used for the text is a sans serif font, which is considered more modern and is a market strategy that will help appeal to teenage/younger audiences. The majority of the font is bold and capitalised so that it stands out against the pale background. The positive reviews of the film are placed at the top of the film poster so that it will be seen by the audience, and encourage people to go and see the film. The names of the actors starring in the film are placed in the middle of the film poster, along with the film's billing credits and more ratings of the film.